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Audi Engine History
Audi AG is a German automobile manufacturing company which produces cars under the Audi brand however it is a division of the Volkswagen Group. The brand name "Audi" is based on a Latin transformation of the surname of the founder and originator August Horch, itself the German word for 'listen'. Audi has its headquarters in Ingolstadt, Germany. Automotive pioneer August Horch founded August Horch Automobilwerke GmbH on July 16, 1909 in Germany. However, after some time he changed the company name to Audi. Audi was merged with Horch, DKW and Wanderer to make Auto Union AG. The Audi badge is based on four rings that are representing the Audi, Horch, DKW and Wanderer. All four rings are interlinked to represent the four partners. Audi's slogan is 'vorsprung drunch technik' that means 'advancement through technology'. In United States, Audi has updated the slogan to "truth in engineering" however, Audi is part of big three luxury automakers along with the BMW and Mercedes Benz. Audi enjoyed their sales boost in 2000 when their deliveries to customers increased from 635k to 1003k in 2008. Eastern Europe was on the top, from where they got 19.3% increase in sales. African region was second where they put their part with 17.2 percent increase in the orders. Middle East broke all the records by 59% increased in the sales however China has become a great market place for the Audi where they got increase in sales from 108k to 705k in the first quarter of 2009. Audi has become the car of choice by the Chinese government officials and the sales increased in this regard by 20% in China. Audi has proven itself, in its parent company Volkswagen, as the largest profit contributor. In 2011, Audi was on the record sales point in America where Audi A7 and A3 TDi were top sellers in the class. Audi enjoyed a 10% increase in their sales from 408 to 480 units in a year. Audi has seven manufacturing units across the globe and some of those are sharing the resources with their parent company. Some of the engine and transmission assembly sites are also working within other Volkswagen Group sites.